Chari
The B2B ordering app for Morocco’s retailers.
Countries
Morocco
Languages
French · Arabic · English
Status
wholly-owned subsidiary
Status
wholly-owned subsidiary
Countries
Morocco
Languages
French · Arabic · English
An Endeavor company
Chari is selected by Endeavor, the global network of high-impact entrepreneurs.
Endeavor Catalyst on the cap table · $12M Series A · Chari Money licensed by Bank Al-Maghrib
Discover EndeavorWhat Chari does
A B2B e-commerce platform for fast-moving consumer goods. Retailers reorder stock through the app and receive free delivery in under 24 hours. The group’s operating core and flagship brand.
For whom
Retailers, neighbourhood shops and corner stores in Morocco
Languages
French · Arabic · English
Note
Group flagship and operating core
Key features
Place in the group
Every brand in the group occupies a precise position in the last-mile commerce value chain. Here is Chari's.
FMCG suppliers
Chari
Merchants
Operating core: the platform through which the other brands meet merchants every day.
Chari in detail
Chari's reference pages and the group's analyses that cover it.
The group's analyses
- The Chari Group companies: who does what, from ordering stock to getting paid
Chari, Chari Money, ChariPay, Charicash, Karny, Lacaisse, Charitelco, Tyara, Hotelo: the role of each company in the group and how they all fit together.
- From restocking to getting paid: a merchant's day in the Chari ecosystem
Ordering, selling, giving credit, collecting payments remotely, managing an account: how the Chari group's tools fit together across a merchant's day.
- How the Chari group supports the digitisation of payment for Moroccan merchants
Equipment, trust, cash flow, regulatory framework: how the Chari group helps Moroccan merchants move over to digital payment, step by step.
Chari in the press
Public articles that cover milestones of the brand or the group.
