Commerce
A B2B e-commerce platform that delivers fast-moving consumer goods in under 24 hours, plus merchant tools (cash register, credit ledger) to digitalise day-to-day operations.
Fintech group · Bank Al-Maghrib licence
The fintech group of Morocco's merchants.
Seven brands, a Bank Al-Maghrib licence and a $12M Series A. From stock to checkout, from informal credit to scoring — the full infrastructure of proximity commerce across Morocco, Tunisia and Côte d’Ivoire.
- 25,000+
- merchants
- $12M
- Series A
- 7
- brands
Licensed by Bank Al-Maghrib
25,000+ merchants equipped
$12MSeries ABank Al-Maghrib
Regulated by Bank Al-Maghrib · Backed by Y Combinator & Endeavor · PCI DSS certified
An Endeavor company
Chari is selected by Endeavor, the global network of high-impact entrepreneurs.
Endeavor Catalyst on the cap table · $12M Series A · Bank Al-Maghrib licensed
Discover EndeavorThe group in numbers
Battle-tested infrastructure.
Public, verifiable numbers, and a Bank Al-Maghrib licence that anchors the rest.
0+
merchants
connected to the Chari platform
$12M
Series A
closed in October 2025
0
brands
covering the whole chain
Bank Al-Maghrib
licence
licensed payment institution
Direct access
Every group site, one click away.
Click to jump straight to any of the seven brand websites.
Our brands
See all brandsSeven brands, one value chain.
From B2B e-commerce to banking infrastructure, every brand solves a precise problem in last-mile commerce.
Our mission
Digitalising the last mile of commerce.
Hundreds of thousands of merchants carry the real economy on their shoulders. Chari Group builds the infrastructure that makes them more efficient, better financed and better connected.
Finance
Payment accounts, cards, transfers, top-ups and bills — backed by a payment-institution licence delivered by Bank Al-Maghrib.
Proximity
A neighbourhood financial-agent network that brings banking services where they did not reach, turning every shop into a service point.
App ecosystem
Three public apps, two audiences.
From the merchant ordering stock to the consumer paying by phone number — the group's mobile ecosystem.
Partners, regulators and investors
As seen in
What people say about the group.
A selection of public articles covering the group's milestones — Series A, BAM licence, Karny acquisition, financial inclusion.
WamdaChari secures $12 million Series A and payment licence from Bank Al-Maghrib
October 2025
TechCrunchMorocco's Chari valued at $100M in bridge round as it looks to pilot BNPL services
January 2022
- Médias24· April 2026
Al Barid Bank et Chari s'allient pour accélérer les paiements digitaux
- Le Matin· April 2026
Al Barid Bank et Chari s'allient pour digitaliser les paiements au Maroc
- Launch Base Africa· October 2025
Morocco’s Chari raises $12M to build a super app for local retailers
- Disrupt Africa· October 2025
Moroccan B2B e-commerce startup Chari closes $12m Series A round
Let's work together
A question, a partnership, a project?
Investor, prospective partner, journalist or candidate — the Chari Group team will get back to you.
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