Commerce
A B2B e-commerce platform that delivers fast-moving consumer goods in under 24 hours, plus merchant tools (cash register, credit ledger) to digitalise day-to-day operations.
Moroccan fintech group
The fintech group of Morocco's merchants.
Nine brands, a payment institution licensed by Bank Al-Maghrib — Chari Money — and a $12M Series A. From stock to checkout, from informal credit to scoring — the full infrastructure of proximity commerce in Morocco.
- 25,000+
- merchants
- $12M
- Series A
- 9
- brands
Chari Money · licensed by Bank Al-Maghrib
25,000+ merchants equipped
$12MSeries ABank Al-Maghrib
Chari Money licensed by Bank Al-Maghrib · Backed by Y Combinator & Endeavor · PCI DSS certified
An Endeavor company
Chari is selected by Endeavor, the global network of high-impact entrepreneurs.
Endeavor Catalyst on the cap table · $12M Series A · Chari Money licensed by Bank Al-Maghrib
Discover EndeavorThe group in numbers
Battle-tested infrastructure.
Public, verifiable numbers, and a payment institution, Chari Money, licensed by Bank Al-Maghrib.
0+
merchants
connected to the Chari platform
$12M
Series A
closed in October 2025
0
brands
covering the whole chain
Bank Al-Maghrib
licence
Chari Money, payment institution
Direct access
Every group site, one click away.
Click to jump straight to any of the nine brand websites.
Our brands
See all brandsNine brands, one value chain.
From B2B e-commerce to fintech infrastructure, every brand solves a precise problem in last-mile commerce.
Our mission
Digitalising the last mile of commerce.
Hundreds of thousands of merchants carry the real economy on their shoulders. Chari Group builds the infrastructure that makes them more efficient, better financed and better connected.
Finance
Payment accounts, cards, transfers, top-ups and bills — provided by Chari Money, a payment institution licensed by Bank Al-Maghrib.
Proximity
A neighbourhood financial-agent network that brings financial services where they did not reach, turning every shop into a service point.
App ecosystem
Three public apps, one audience.
Ordering stock, tracking credit, taking payment — the group’s mobile ecosystem, built for merchants.
Partners, regulators and investors
As seen in
What people say about the group.
A selection of public articles covering the group's milestones — Series A, Chari Money's licence, Karny acquisition, financial inclusion.
WamdaChari secures $12 million Series A and payment licence from Bank Al-Maghrib
October 2025
TechCrunchMorocco's Chari valued at $100M in bridge round as it looks to pilot BNPL services
January 2022
- Médias24· April 2026
Al Barid Bank et Chari s'allient pour accélérer les paiements digitaux
- Le Matin· April 2026
Al Barid Bank et Chari s'allient pour digitaliser les paiements au Maroc
- Launch Base Africa· October 2025
Morocco’s Chari raises $12M to build a super app for local retailers
- Disrupt Africa· October 2025
Moroccan B2B e-commerce startup Chari closes $12m Series A round
Analysis
The group on neighbourhood commerce.
Payments, cash, regulation, ecosystem: our in-depth pieces on how the group equips Moroccan merchants.
Let's work together
A question, a partnership, a project?
Investor, prospective partner, journalist or candidate — the Chari Group team will get back to you.
Contact us