Nine brands, one mission.
Every brand in the group solves a precise step of the last-mile commerce value chain — from stock ordering to payment, from fintech infrastructure to credit management.
Endeavor company
How the nine brands connect
From the shop floor to the payment rails: each brand owns one link of the commerce-to-fintech chain, and together they form a single loop around the merchant.
Commerce & merchant tools
Where the retailer orders, gets paid and runs the shop.
Payments & infrastructure
The rails that move the money — from merchant payments to fintech infrastructure.
ChariPayMerchant payment rail: ChariPay collects by card or in cash and credits a payment account held by Chari Money, the group’s payment institution.
Chari MoneyInfrastructure layer: the group’s payment institution, whose fintech infrastructure is offered as a white-label to partner fintechs and enterprises.
Network & distribution
The agent mesh that pushes services down to the neighbourhood.
Travel & consumer
Flights and hotels booked online and paid in dirhams — the group’s B2C travel arm.
Explore the group's brands.
Each tile opens the brand's full page — product, audience, compliance and press coverage.
An Endeavor company
Selected by Endeavor and backed by a $12M Series A, the group builds every one of these brands on solid, regulated foundations.
The portfolio in numbers
group brands
merchants served
business lines covered
with their own app
A brand for every link. 9 ways to partner.
Distribution, payments, fintech infrastructure: let's find the entry point that fits your project best.
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