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Chari Group

Seven brands, one mission.

Every brand in the group solves a precise step of the last-mile commerce value chain — from stock ordering to payment, from banking infrastructure to credit management.

7
Brands
3
Countries
BAM
Licensed by Bank Al-Maghrib
EndeavorEndeavor companyBank Al-Maghrib licensed$12M Series A
Chari
ChariBaaS
Karny
Lacaisse
Chari Pay
Charitelco

How the seven brands connect

From the shop floor to the banking rails: each brand owns one link of the commerce-to-fintech chain, and together they form a single loop around the merchant.

The portfolio in numbers

7

group brands

3

countries covered

12

business lines covered

2

with their own app

A brand for every link. 7 ways to partner.

Distribution, payments, banking infrastructure: let's find the entry point that fits your project best.

Get in touch
Our brands | Chari Group